Ryan Frank, Upright Build Co.

The one line

01 · What his report says

Aligned the moment he opens it

Bend vs. Redmond, so you can speak to both

Redmond is a smaller, cheaper-to-reach, more affordable version of Bend. Neither city has enough volume alone, which is exactly why you run them together. Bend is the premium anchor, Redmond adds cheaper incremental reach.

02 · GMB head-to-head

Your strongest opening

Ryan has NO Google Business Profile in the market. Searched five ways, nothing ties to uprightbuilder.com. Zero local reviews, zero map presence. Meanwhile:

Where he needs to improve to win, in priority order:

1. Claim/build the GMB profile now. He's not losing to these guys, he isn't in the race. Fastest, cheapest win, and a credibility hole the moment a lead Googles him after an ad.
2. Review engine to ~30 to 50 fast. That's mid-pack (beats half this list). The market tops out at 134, so leadership is genuinely winnable, not a 500-review mountain.
3. Categories + service pages matching demand: general contractor, kitchen remodeler, bathroom remodeler. His site already has kitchen/bath/additions pages.
4. Photos of his high-end work. Craftsmanship is his differentiator. The profile should show it.

03 · Demand, focus vs. expand

Which services, which cities

Real search volumes and Google click costs, which is exactly why Meta is the smarter channel here.

• FOCUS the lead offer on kitchen + bath. That's where the searches and the willingness-to-pay ($25/click) concentrate. Additions/full-home is the higher-ticket upsell once they're in.
• EXPAND across the corridor, not by service. Bend and Redmond both skew to GC + kitchen/bath. Per-city volume is low. Running Bend + Redmond (+ Sisters) together is what makes the math work.
• Meta over Google. $25 clicks in a market this size is a losing game. Meta at ~$40 CPM puts his work in front of affluent homeowners who weren't searching yet. This is the mechanism to sell.

04 · Competitor ads

See the ads running right now

12 advertisers across the Bend + Redmond corridor. Tap "View live ads" to open that advertiser's currently-running creatives in the Meta Ad Library. Always current, so pull them up live on the call.

• How far ahead #1 is: SK NC at 812 days is ~290 days ahead of #2 and well over 2× the field. Entrenched, but beatable. His GMB/reviews are winnable and Ryan can out-position on craftsmanship.
• Who's testing hardest: ruizrenovations (30 ads). To read what Meta is rewarding, that's the account to open first.
• The whole field at once: in the Ad Library, set country to United States and search a page name, or browse by "All ads" and filter. The per-advertiser links above are the fastest path on a live call.

05 · On the locks

What to say when he clicks each one

He'll ask about the blurred sections. This is what's real hard-data vs. what you deliver as live analysis, so you're never caught flat.

06 · Questions to ask him

Fills the gaps the report can't

1. "What are you doing for marketing right now?" No GMB, so likely referrals and word-of-mouth.
2. "What's a typical project ticket for you?" Confirm $15K+. Profitability hinges on it, and high-end remodels clear it easily. Defuses the one risk flag.
3. "What's your monthly number for marketing?" Sets up the over/under spend conversation.
4. "More kitchen/bath, or bigger additions and full-home?" Steers focus vs. depth.
5. "How split is your work between Bend and Redmond?" Confirms the corridor footprint that makes the volume work.

07 · The close

Locked section 6, said out loud

"Central Oregon's a real market for you, but you're the only one here not in the game. First we make you findable, then we put your work in front of affluent homeowners across Bend and Redmond, lead with the kitchen and bath jobs the data says are in demand, and use additions as the upsell. One contractor per market. If that's the direction you want, this call is where we map it."