Ryan Frank, Upright Build Co.

The one line

01 · What his report says

Aligned the moment he opens it

Bend vs. Redmond, so you can speak to both

Redmond is a smaller, cheaper-to-reach, more affordable version of Bend. Neither city has enough volume alone, which is exactly why you run them together. Bend is the premium anchor, Redmond adds cheaper incremental reach.

02 · GMB head-to-head

Best rating, thinnest volume

Ryan has a Google Business Profile rated a perfect 5.0, the best in the field, but only 12 reviews. In a market where the leaders run 30 to 134, thin volume is burying an excellent profile. Here's where he sits:

Where he needs to improve to win, in priority order:

1. Drive review volume, 12 toward 30 to 50. This is the single biggest lever. That range puts him mid-pack (past half this list), and the market tops out at 134, so leadership is genuinely winnable, not a 500-review mountain.
2. Lean on the 5.0. His rating already beats Sierra James (4.9) and Neil Kelly (4.6). He has the hard part. Volume is the easy part. Frame it as "you've earned the reputation, now let's make Google show it."
3. Categories + service pages matching demand: general contractor, kitchen remodeler, bathroom remodeler. His site already has kitchen/bath/additions pages.
4. Photos of his high-end work. Craftsmanship is his differentiator. The profile should show it.

03 · Demand, focus vs. expand

Which services, which cities

Real search volumes and Google click costs, which is exactly why Meta is the smarter channel here.

• FOCUS the lead offer on kitchen + bath. That's where the searches and the willingness-to-pay ($25/click) concentrate. Additions/full-home is the higher-ticket upsell once they're in.
• EXPAND across the corridor, not by service. Bend and Redmond both skew to GC + kitchen/bath. Per-city volume is low. Running Bend + Redmond (+ Sisters) together is what makes the math work.
• Meta over Google. $25 clicks in a market this size is a losing game. Meta at ~$40 CPM puts his work in front of affluent homeowners who weren't searching yet. This is the mechanism to sell.

04 · Competitor ads

See the ads running right now

The field is thin, and that's the story. Only 5 companies are running remodeling or general-contractor ads across Bend + Redmond right now (3 of them local independents), plus 3 adjacent trades. No entrenched player: the longest-runner is a national franchise at ~7 months, and among locals nobody's advertised even half a year. Every link below is verified to open that company's real live ads.

• No one owns this market. The longest-running ad is ~207 days, and that's a franchise (Kitchen Tune-Up). Among local independents, nobody's been advertising even half a year. There's no incumbent to unseat, which is the whole opening.
• Most active local: Total Home Solutions (5 live ads, ~4 months). If you want to read what's landing here, open theirs and Kitchen Tune-Up's first.
• None of them show high-end craftsmanship. These are franchises, GCs, and trades. Nobody in this field is marketing the kind of finished work Ryan does.

05 · On the locks

What to say when he clicks each one

He'll ask about the blurred sections. This is what's real hard-data vs. what you deliver as live analysis, so you're never caught flat.

06 · Questions to ask him

Fills the gaps the report can't

1. "What are you doing for marketing right now?" Light on reviews (12), so likely referral-driven. Ask if he's actively collecting reviews.
2. "What's a typical project ticket for you?" Confirm $15K+. Profitability hinges on it, and high-end remodels clear it easily. Defuses the one risk flag.
3. "What's your monthly number for marketing?" Sets up the over/under spend conversation.
4. "More kitchen/bath, or bigger additions and full-home?" Steers focus vs. depth.
5. "How split is your work between Bend and Redmond?" Confirms the corridor footprint that makes the volume work.

07 · The close

Locked section 6, said out loud

"Central Oregon's a real market for you, but you're the only one here not in the game. First we make you findable, then we put your work in front of affluent homeowners across Bend and Redmond, lead with the kitchen and bath jobs the data says are in demand, and use additions as the upsell. One contractor per market. If that's the direction you want, this call is where we map it."